THINKER
传统制造业品牌的现代化
SERVICE:
CLIENT:
TEAM:
Creative Director - Jackson Zhou
Art Director - Ming
Creative Strategy - Mike
Visual Designer - Zhao hong, Ming
3d Designer - Tao
Brand Experience
Product Image
Brochure & Deck Design
我们为THINKER构建了全新的完整品牌形象，规范品牌产品体系。本次焕新我们注重在满足品牌发展步调的同时，稳固其核心品牌价值，为消费者传达更具“现代化”和“专业化”的品牌形象。
THINKER的核心设计创意来源于企业核心价值观 - 勇于创新 的表达。TDA选择了以STEP OUT OF THE BOX作为了品牌超级标语，表现品牌对于突破创新的执着，始终是站在“限制”外的思考者。
We have built a new and complete brand image for THINKER and standardized the brand product system. In this renewal, we focus on consolidating its core brand value while meeting the brand's development pace, and conveying a more "modern" and "professional" brand image to consumers.
THINKER's core design creativity comes from the core value of the company - the expression of courage to innovate. TDA chose STEP OUT OF THE BOX as the brand's super slogan, expressing the brand's persistence in breakthrough innovation and always being a thinker standing outside of "limitations".
STRATEGY & DESIGN ———————— LOGIAL & EMOTIONAL
杭州市滨江区 江虹路1750号 招商信雅达 28楼
28th Floor, China Merchants Sunyard, No. 1750 Jianghong Road,
Binjiang District, Hangzhou